PROGRAMME
Parallel Session 3
Engaging the media for Sport for All
Thursday, November 2
11:00
Sport for All can have a tremendous impact and change the lives of people for the better. It represents a global, inclusive, multicultural, and intersectoral movement encompassing everything from physically active lifestyles to physical education, hobby practice, sport club membership, sporting events, and a wide variety of Sport for All programmes and activities. Yet, it remains rather invisible in the media compared to professional sports competitions. How can we better engage the media to cover Sport for All and share about its manifold benefits?
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